The heart of extravagant tastes, high-end fashion, and gourmet cuisine
Dosan-daero is a wide street lined with the stores of renowned high-end brands.
It is also the starting point of the Cheongdam-dong Luxury Goods Street, which features
Galleria Department Store and multiple brand shops, such as 10 Corso Como and Boon The Shop.
The area near Dosan Park is particularly crowded with high-end fashion stores, beauty brand shops, and spas,
all of which are leading the K-beauty industry.
There are so many plastic surgery and dermatology clinics here that the area has become a major
“beauty tourism” destination. In terms of food, the neighborhood is even featured
in its own saying, “True gourmands go to Cheongdam-dong” reflecting its status as a trendy place
full of luxury restaurants and cafés that feature stylish interiors and serve delectable food.