Where you can meet people who are the masters of their crafts
Dubbed the “Second Cheongdam-dong,” Hannamdong-gil is a stylish and refined street
lined with luxury goods shops, showrooms of young designers, and fashion and living item shops.
Embodying modern Seoul, this area is filled with new and unexpected shops that are overflowing with colors.
While Itaewon is characterized by its rambunctious energy, Hannam-dong offers a kind of
unexpected passion enveloped in calmness.
The National Museum of Korea, Leeum Museum of Art, and other major cultural institutions
can be found among the streets here.

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